The hysterical rhetoric used by many environmentalists and NGOs to hype the threat of global warming had been termed by Institute for Public Policy Research (IPPR), a left-leaning British think tank as ‘Climate Porn' who elaborated:
“This alarmist interpretation is characterized by an inflated sense of urgency and cinematic tones. The public become disempowered because it's too big for them; and when it sounds like science fiction, there is an element of the unreal there."
On July 15th 2009 Greenpeace issued a press release claiming, “As permanent ice decreases, we are looking at ice-free summers in the Arctic as early as 2030.” Just a month later, Gerd Leipold then boss of Greenpeace was forced to admit that his organization put out false and misleading information about the Arctic ice melts. When confronted on the BBC’s ‘Hardtalk’ program, Leipold said it “may have been a mistake” but justified the claims saying:
"We as a pressure group have to emotionalize issues and we’re not ashamed of emotionalizing issues.”
As a climatologist Leipold should have known the Greenpeace claim of permanent Arctic melt was complete scientific nonsense. But instead he justifies this decision on the ground that emotionalizing issues is a compulsive behaviour of a pressure group as if dictated by a recessive trait of its DNA!
