1. Re-branding exercises
We live in this age of advertisement where if something isn't working, the first remedy is often to change the offending name. Repeated attempts to re-brand global warming are one of these. Global warming first metamorphosed as “climate change”. This worked for some years but such was the gross misuse and abuse of the term that the public soon developed allergic to this term too and thus the desperate search for an alternative term in the last few months. Some alternatives recently floated are “climate weirdness” and “climate disruption “, the last coined by President Obama’s Science Czar John Holdren.
Read more: http://devconsultancygroup.blogspot.com/2010/09/for-climate-justice-activists-living-in.html
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